top of page

Understanding and Navigating 关系 (Guanxi) in Chinese Business Culture

Este texto conta sobre uma prática chinesa conhecida como Guanxi, que envolve beber álcool enquanto se faz negócios. O texto foi escrito para alunos do nível B2.

Preparation

What business practices are there in Brazil that may sound strange for foreigners?

Listening



Reading

Guanxi is a cornerstone of Chinese culture, especially in the realm of business. It represents a complex network of personal relationships, trust, and reciprocity. Understanding and effectively utilizing guanxi can be a game-changer for foreigners doing business in China.


Guanxi is deeply rooted in personal connections. It involves cultivating relationships with colleagues, partners, and clients. The principle of reciprocity is vital. This can be done through business opportunities, favors, or even gifts. Chinese love exchange fruits as gifts.


In China, a significant aspect of guanxi is the ritual of toasting with alcoholic beverages, such as baijiu or wine. This gesture symbolizes trust and camaraderie. The more you toast, the stronger the relationship becomes. As a foreigner, you may encounter numerous toasts during business dinners. It's essential to participate. Try not to drink excessively.


Exchanging business cards is a common practice in China. When receiving a business card, examine it carefully and treat it with respect. Giving and receiving cards should be done with both hands.


In the world of Chinese business, guanxi is not just a concept; it's a way of life. Learning and respecting the customs and values of Chinese business culture is the key to success in building meaningful guanxi and thriving in the Chinese market.

Two hands card exchange


Baijiu, a Chinese drink


Melon as a gift in China


Toast

bottom of page